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Convertify / Developer Tools / Argentina / $ 10000 MRR

Ideas don't come out fully formed - Interview with Franco Maldonado of Convertify

Hello ! Who are you and what are you working on?

Hey there! My name is Franco and I'm the founder & CEO of website to app tool Convertify.

What motivated you to get started with? How did you come up with the idea?

Me and my brother Lucas, made a bunch of niche sites for a year long and monetized them with Google Adsense. One of them became very successful and we wanted to make an app for it so our users can be one click away from the site. At the time we were just web developers and couldn't build an app. We quickly found out a lot of people went through the same problem so that's how Convertify started.

Can you tell us the story of your business from idea to where you are now?

Well, I've always said ideas don't come out fully formed, they only become clear as you work on them. So we started Convertify with a landing page, a form request for the app details and a payment link. We started with a very low price to kill the competition sites. I think we made 91 conversions before we set a legit price. We gained motivation and improved the site design, content and functionality every day for the past 6 months. And we are planning to keep this track on time to come.

Can you explain a little more what your company is about? And show some examples

We basically convert your website into a native Android and iOS app in less than 24 hours. We also have unlimited push notifications package and source code for you to buy. We have a team of app developers converting the apps based on a native code created by Convertify, the native code has all these features. Note that the codes for the Android and iOS app are different but have the same features and app works exactly the same.

We made 3,000+ apps through the years and here you can look for examples

What has been your biggest failure or struggle?

I think we described our product better than what it actually was at the time of launching. And obviously people were not really satisfied with the actual outcomes. What years of experience have taught me is that transparency is what builds a great company in the long run. Remember, criticism is a way to improve your company and work harder, but if you lack transparency it will sink you and ruin your reputation.

And what has been your biggest achievement or success?

Our biggest achievement was restructuring the whole website becoming more transparent and organized. We also set higher prices which led us to more serious customers and better outcomes. We documented on video and text the whole process of app submissions on the stores and many more things you need to know about us.

Since launch, what has worked to attract and retain customers?

A couple of things are working for us. I have to say emails first, they help us keep the clients in touch with us and also they get to know about discounts and special offers. I highly recommend Intercom chat too, it's super effective when building solid relationships with clients. Transparency is also a great way to strengthen your relationship with clients.

After PH launch we had a period where we didn’t sell anything and when we set higher prices later this year, we started to grow super fast till this day. Look at this monthly revenue graph

I think setting higher prices increased the trust on the product and the reliability of our clients. Convertify is still one of the cheapest website converters on the web but still our price is considered trustworthy. Who knows… we might increase the price later to see what happens. 

Also would like to clarify that we increased prices alongside huge improvements on our product.

Describe the process of launching the business.

We launched small and we became big looking at the comments, feedback, and criticism. It's important to launch small so you can know what your customers want you to improve and therefore not lose time adding things you might not even need.

Did you use Betalist or PH or other Startup Launching Platform for Launching ? How was that experience ?

We used both Betalist and PH for launching. The experience was great (3rd product of the day on PH), we received all kinds of feedback good and bad, and we started improving from there. Although we were almost sunk for lack of transparency, we took the best of people's comments and managed to come through it. And I think we successfully did as you can see on the new reviews here.

What’s your business model, and how have you grown your revenue?

We are working with one time payments. Not recurring payments. Our customers buy their apps and we deliver them via email and order page. We have three plans, iOS app ($69), Android app ($69) and both Android and iOS together ($119). We have a few upsells like push notifications and source code that were added after launch. Revenue is growing every month and customers are happier than ever.

What are the biggest challenges you’ve faced and obstacles you’ve overcome? What are your goals for the future?

Biggest challenge we overcame was for sure bad reviews, and our number one goal now is to fill the internet with new and good reviews of Convertify. And till now everything seems to be going in the right direction.

How are you doing today and what does the future look like?

Today our sales are higher than ever and our team is improving a lot. Customer support is even more focused and our app developers are more trained as well. The future looks good and I think we still have work to do and considering our goal on becoming the best website converters on the web is one step closer every day.

Through starting the business, have you learned anything particularly helpful or advantageous?

Transparency is key. The more honest you are, the better relationship you will build with your clients.

What platform/tools do you use for your business?

We use Zoho Mail, Intercom chat, Trello, Stripe, PayPal and a bunch of socials like Twitter. I tried a bunch of feedback tools like Hotjar and screen recorder FullStory. Also we will try Upvoty one day, heard it’s great!

Who’s your most inspirational CEO or founder?

Mark Zuckerberg - 'Biggest risk you can take, is not taking any risk'

What have been the most influential books, podcasts, or other resources?

Influential book: Intercom on Starting Up. And podcast: Indie Hackers. 

I fell in love with this one

What’s your advice for fellow aspiring entrepreneurs who are just starting out?

Ideas don't come out fully formed, they only become clear as you work on them. Also, remember transparency is key and you shouldn't be embarrassed for the truth.

About The Author : Binu Mathew

Binu Mathew is the CEO of itmarkerz technologies. It has been catering to the custom software needs of SMEs in India and abroad since March 2011. Binu started his programming and freelance carrier at the age of 17. over around 13 years of experience in startups, startup visas around the globe, and Blogging. You can reach him on Twitter or LinkedIn