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How we started a AI based AB Testing Service - Story of

Hello ! Who are you and what are you working on?

Our team consists of:

A Software and ML Engineer (Rodrigo), with 10+ years of experience in AI development. He is the CEO of the company.

A Graphic Designer, with 10+ years of experience in front-end development (Ismael). He is the CDO (Chief Design Officer).

Gonzalo, on its way to end a degree in Communications (Publicity and Marketing). 2 years of experience in one of the most influential publicity agencies in our country. He has a lot of experience in Digital Marketing and he’s the CMO.

And me, Franco. I have a very similar background to Gonzalo’s. We are classmates in the university, and we both are writing our thesis. Gonzalo and I are close friends, and we also have that “entrepreneurship energy” (we tried growing some ideas together, drastically failed), which made us fall in love with this project.

Going back to me, I also have agency experience, and I’m focused on Digital Marketing too. I’m the COO, but have a lot of influence in Marketing.

THE IDEA: We designed a tool that uses Artificial Intelligence to create, combine and test different variations of headlines, copies, calls to action and Images, to find the best fit for your audience, increasing conversions and reducing costs.

What motivated you to get started with How did you come up with the idea of

We encountered the issue that all the tools for landing page A/B testing were too difficult to understand or too time consuming (designing, splitting traffic, measuring, repeating).

So we decided to make A/B testing accessible for everyone. Make it so, if you don’t have time or experience, you can still professionally optimize the landing page of your business for conversions.

We wanted something that you can set up and forget about it, knowing that it’ll constantly optimize your website searching for the right fit for your audience.

This is why we included AI into the mix, allowing us to make the A/B testing process simple, speedy, constant and accurate, all at the same time.

Can you tell us the story of from idea to where you are now?

Although the company is based on the US, we are a bunch of Uruguayans, really.

As I like to say, Uruguay is a small country of big ideas.

Rodrigo says he always had this specific idea of developing a tool that automatically maximizes conversions in your landing page, but it really started when Rodri and Isma were having a brainstorm of possible business ideas they could start (2019). When appeared on the table, they knew it was it.

Around July 2019, they started developing the actual tool (as a side hustle). Later on, in December of this year, Gonzalo joined to give a marketing edge to the project. The team was looking solid.

At this time, they decided to apply for a government seed fund from an institution called ANII.

The Beta came around in March 2020. The first time the public would have the possibility to really put the tool to test. With some bug fixing here and there, it was looking very promising.

2020 was a great year. We landed some big names: Toyota, Suzuki, Claro and Movistar. We started to make some noise in the industry, our application for the seed fund was approved and we made a double launch on Dealify.

Right after the first launch, I (Franco) joined the team, stoked about the idea.

After that, we focused on growing our subscriber-based clients.

That is it for 2020. The big thing to highlight from the start of 2021 is, without a doubt, our Product Hunt launch. I was fully in charge of it and, oh my, what a ride that was!

We received great support from the community, and it drove a lot of traffic to our website.

That’s pretty much it :)

What has been your biggest failure or struggle?

Well, as a startup, the struggle is daily. What we are failing to achieve is to get a constant flow of monthly clients. Some months are great, and others not so much.

How many hours a day do you work on average & can you describe/outline your typical day?

I do 8hr (9 to 5).

As I'm mostly in charge of the company's growth, I have a lot of contact with customers and leads in general.

My day usually goes something like this:

- Morning: Reading and responding e-mails from the previous hours I wasn't in the computer, responding to the people that leave messages in our chat and going through social platforms like Indie Hackers, Reddit, Twitter, LinkedIn, Instagram to see what's new.

- After lunch: I keep an eye on the email, the chat and social media, but I start working on SEO and Paid Media, by writing articles, watching and trying to improve GA and FBAds Campaigns, creating new ones when needed, etc.

- Between 9 am and 9pm I also hop on calls with customers or people interested in our product to get to know them, answer doubts and all of that. I really enjoy this part.

And what has been your biggest achievement or success? 

Getting access to OpenAI. This meant we could use GPT-3 for our automated text suggestions.

Since launch, what has worked to attract and retain customers?

Google and FB campaigns, SEO, Product Hunt Launch and Dealify launch

Describe the process of launching

We did multiple launchs, being PH our latest one. I started preparing for it two months in advanced. I started by researching and then getting the contact list and all the material ready.

Did you use Betalist or PH or other Startup Launching Platform for Launching ? How was that experience ?

We launched at PH, and, as I said earlier, it took a lot of preparation. We already had a complete product, and almost two years running, so it wasn't a launch perse.

The week of the launch was great! We had a lot of support, people that tried our product and our SEO went up. We also sold some deals there.

What’s your business model, and how have you grown your revenue?

We are B2B focused, and have a monthly fee. As I said earlier, we have different paths for finding revenue: SEO, paid media, Launchs (PH, Dealify), social media interaction, etc.

What are the biggest challenges you’ve faced and obstacles you’ve overcome? What are your goals for the future?

One tough decision that we faced was when a competitor offered to buy us out. We discussed it for days, and ended up understanding that, if a competitor wanted to buy us, it was because we had something good going on.

Our goal for the near future (ends of 2021) is to regulate the flow of customers, as I said earlier.

In the long run, well, be able to escalate the product.

Let’s talk about your marketing strategy -- how do you market and grow the service?

Well, for a marketing strategy is very important to have a unique angle of attack to the market. In our case, it is the facilitation of the A/B testing process. We don't only offer a way to increase conversions, because every competitor does that. We offer the easiest one to do it.

Do you have a model to get product feedback? What’s your favorite way to get product feedback? Did product feedback help you get the results you hoped for ?

We started by trying our tool with clients from our country. We needed to control the environment, and test it with people we have trust with. Once the tool was in a development point where it could be launched to the market, we decided to launch it on Dealify. It allowed us to achieve two very important things:

- Stress-test our tool with a big number of users.

- Get some money to re-invest in the company.

It went great, and we upgraded the tool a ton because of the feedback we received there.

Through starting the business, have you learned anything particularly helpful or advantageous?

Always stick to what makes you unique.

What platform/tools do you use for your business?

The fun thing about internet is that you can find a solution for every problem. We use a lot of tools. The main ones are:

Slack, Asana, Hubspot, Stripe, Fullstory, Sendgrid, Facebook Business, Google Ads and Analytics.

Who’s your most inspirational CEO or founder?

I'm kind of mainstream here: Elon Musk.

What have been the most influential books, podcasts, or other resources? 

It's funny, but it is one of our customer's podcast

He has an interview format with very great minds, and they talk about very interesting stuff.

What’s your advice for fellow aspiring entrepreneur who are just starting out?

Don't fear to ask. There are a lot of places like Indie Hackers, Reddit, Facebook Groups, Product Hunt, etc. Where you can find great advice on every aspect of starting a business. There's a lot to learn, and this platforms allow you to connect with experienced and smart people you can learn from.

About The Author : Binu Mathew

Binu Mathew is the CEO of itmarkerz technologies. It has been catering to the custom software needs of SMEs in India and abroad since March 2011. Binu started his programming and freelance carrier at the age of 17. over around 13 years of experience in startups, startup visas around the globe, and Blogging. You can reach him on Twitter or LinkedIn